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Sensory’s Press Room contains company press releases, recent articles involving the company, and a media kit with product photos and background materials. Please direct press inquiries to:

INK Public Relations
for Sensory Inc.
Kari Hernandez
(512) 382-8982

Press Release

Sensory Introduces Adaptive Artificial Intelligence™

New Technology Allows Products to Learn and Modify Behavior over Time

Santa Clara, CA. February 10, 2005. ...Sensory, Inc., the world’s leading supplier of embedded speech technologies, today announced the arrival of Adaptive Artificial Intelligence™ for the RSC-4x Family of speech processors. This new technology empowers developers to create products that learn over time and display life-like personalities. Adaptive Artificial Intelligence™ (Adaptive AI™) is optimized for small, embedded footprints, making it perfect for low cost consumer electronics, toys and games. “With the advent of Adaptive Artificial Intelligence, interaction between humans and machines takes the next big step.” said Bill Teasley, Sensory VP-Engineering, “For example, home automation systems can learn and automatically anticipate the preferences of the user, such as for temperature and lighting. An entertainment robot can grow from a baby to a mature individual with unique personality characteristics and preferences based on its experiences. Adaptive AI™ brings life to products and products to life.”

The Brains Behind Adaptive AI™
Adaptive Artificial Intelligence™ technology is a methodology based on statistical pattern recognition expressed as reinforcement learning. Dr. Michael Mozer, an internationally recognized expert in machine learning, developed this concept to enable machines to better meet the social and physical desires of people. Products imitating real life behaviors are a growing market as evidenced by the recent trend in entertainment robots in the forms of dogs and people, and dolls that provide interactive experiences. Adaptive AI™ enables such products to simulate life-like characteristics with captivating personalities that change over time. For instance, a product may get hungry or sleepy, have specific food preferences, or tend to be excitable or grumpy. It can even allow unique “birth characteristics” for each unit, and along with the unit’s unique experiences over time, result in no two units being exactly alike. Adaptive AI™ may also be used to enable a light switch or a thermostat to learn a user’s preferences for patterns of use and settings and meet those desires automatically. No extensive product setup is required. A short period of usage teaches the product the user’s preferences, and as the user’s preferences change over time, the product will learn these as well.

New IC’s Support Adaptive AI™ Algorithms
Sensory’s RSC-4x Family of microcontrollers with speech input/output (I/O) capabilities now also support the Adaptive AI™ technology. Powered by Sensory’s new FluentChip firmware suite of speech recognition, speech synthesis and music synthesis technologies, these low cost IC’s selling for under $2 in volume can handle recognition vocabularies of up to 40 speaker independent words. All the necessary ROM, RAM, and other hardware are contained on chip, including a general-purpose microcontroller and powerful 16 bit A/D converter. By replacing the existing microcontroller, a Sensory RSC-4x Family chip can add intelligence and personality, speech input (recognition) and speech output (talking), with an incremental cost of under $1. The RSC-4x Family opens these technologies up to a new generation of consumer products, with user interface features that were never before affordable.

About Sensory, Inc.
Sensory, Inc. is the leader in speech technologies for consumer products. Sensory is a profitable private company offering a complete line of IC and software-only solutions for speech recognition, speech synthesis, speaker verification, music synthesis and more. The company’s products are widely deployed in consumer electronics applications including telephones, home automation, toys, remote controls, automotive, security, and learning aids. Sensory’s customers represent the leaders in consumer electronics, including such companies as Hasbro, JVC, Kenwood, Mattel, Mitsubishi, Toshiba, Uniden and Sony. Sensory, Inc. is located at 575 N. Pastoria Ave., Sunnyvale, CA 94085. Additional Sensory offices are located in Portland, Hong Kong, Tokyo and Vienna. The company can be found on the web at
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